Every Conference is Different…Discover What We’ve Done in the Past to Make Events More Engaging and Entertaining, While Maintaining the Theme of Each Conference
Your conference objectives become the focus of our programs. We’ll ask you some questions, gain an understanding of your conference, and then customize our offerings to achieve your goals. We’ll gain industry knowledge from you to tie in with the professional development objectives you aim to achieve. Here are some examples of the directions we have gone in to meet clients’ needs.
Case Study: Stealth Product Launch to Key Clients
The Event: The National Minority Quality Forum in Washington DC.
Our Challenge: During an information-heavy medical conference, we were tasked with re-energizing attendees and bringing awareness to Congressmen, doctors, and pharmaceutical company executives that had yet to understand the value of a newly launched nationwide health index.
Our Solution: Our team provided a custom program with medical theme humor, including jokes about “stratified squamous epithelial tissue,” and got the medical professionals physically and vocally engaged in the program. Mid-program, the comedy moved towards how Benjamin Corey would utilize the nationwide health index in his personal life. All key benefits of the index were expressed, awareness of the product and it’s uses skyrocketed, and attendees never knew it was a sales pitch.
View a reference letter and check out this event in our demo video.
Case Study: Motivational Entertainment and Keynotes.
The Event: New Orleans Convention of Scott’s Lawn Care’s Top Performing Canadian Sales and Marketing Executives.
Our Challenge: The Scott’s Lawn Care team needed some fun, but also, after several years of massively successful sales, the executive sales and marketing team’s enthusiasm was beginning to wane. There were no new products coming out this year, so they were missing one of their major sales drivers. Hundreds of team members work for these executives, so something had to be done. The goal was to reignite their passion, re-energize the team, and customize the program around a sports theme.
Our Solution: We created a show in the board room that was immediately followed by a motivational keynote for the top executives. The show generated enthusiasm and the comedy lightened the mood. Once the energy reached a peak the show ended and the keynote began. The keynote was produced after a thorough diagnosis of the team’s mindset.
The speech re-framed executives worst concerns as this year’s new opportunities, provided some immediately useable creative tools to help think outside of the box, and explained an app that would maximize the sales results from a new tool they would be launching the following month. Through interaction we explored individuals intrinsic motivators and the entire group mindset was focused around what makes them enthusiastic about their jobs. Using whistles, sports humor, and sports psychology team building methods, we incorporated the theme and built the energy in the room to a near frenetic pitch. The team spent the next few days running around cheering, “best in the world!”
An executive mentioned in passing, “We had no idea what to expect. That was really really good!”
Case Study: Energize and Engage the Audience
The Event: The Interhab Power-up Conference in Wichita Kansas.
Our Challenge: Day two of this annual conference tended to start off slowly in the morning. In years past, attendees weren’t even showing up to breakfast. Our team needed to kick off the day in a way that boosted energy and then we livened up a lunch time awards ceremony, which typically has been very dry.
Our Solution: For this one, we pulled out the big guns with illusions to captivate hundreds of attendees, in an after breakfast general session. During the show, we had attendees up on stage engaging with us. We also used magic words to get everyone vocally involved and physically alert. We supplied graphics and writing for an email blast, the website, and the conference agenda (p.8) to publicize the attraction. More people attended the breakfast than expected and it became a great networking opportunity.
Did it work? Watch this video as the meeting planner gets feedback from an attendee.
For the luncheon awards ceremony, we used interactive improvisational comedy while delivering awards with conference leaders. For nearly half an hour, attendees laughed and clapped as their colleagues received accolades.
Case Study: Improve Relationships and Release Stress
The Event: VHA Medical Conference in Lansdowne Virginia
Our Challenge: Doctors and hospital CEO’s have to make decisions daily that oppose each other’s wishes. 200 doctors and hospital CEOs were scheduled to be in a banquet hall in Lansdowne Virginia, during high stress economic times where budgets are squeezed, and there are a lot of challenging feelings towards each other. Our goal was to break the ice, help them relate outside of work, and use a gala performance to kick off the theme “doctor’s and hospital CEOs working together.” As the show began Benjamin Corey noticed that doctors and CEOs were sitting arms crossed angled away from each other.
Our Solution: Roving close-up magic was used prior to the show to connect attendees, introduce them, break the ice, and give something to talk about during a cocktail hour. Longer acts were performed around the banquet tables to help connect the seated groups. Comedy was used to begin the stress release and help elevate the mood. The program culminated with a stage performance where if the doctors and CEOs did not work together well enough, the magic wouldn’t happen.
Successful networking is a key element that leads conference attendees to feel their trip was worth their while. With close-up magic we help put your networking on steroids leaving attendees feeling that they got what they paid for.
Check out a video testimonial
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Case Study: Making Connections Around the World
The Event: World Bank’s IFC Group in St. Michael’s Maryland.
Our Challenge: The World Bank was flying in it’s top global consultants to St. Michael’s Maryland. These consultants work with high level government leaders and corporations to create public and private development partnerships. The team rarely sees each other in person, is arriving from all different time zones, and speaks many different languages. We wanted to provide a program that was universally entertaining, woke everyone up, broke the ice between consultants, and built a team feeling.
Our Solution: Magic is both a visual and universal entertainment. Improvisational comedy is also universal because it spontaneously generated in relation to the audience. We began with a specialized form of roving close-up magic that works as the maximum ice-breaker and elevates the mood. This was followed by a show where a new member of the team was levitated. People who just arrived in the country now had an elevated mood, felt excited, and had something to talk about with the other consultants.
View a letter of reference and a video clip from the final moments of the show.
These are a few ideas of what has worked in the past, but we want to talk about you. Let’s collaborate, get the creative juices flowing, talk through your needs and agenda to determine how we can make this year’s event stand out.
[highlight color=”eg. yellow, black”]Call 888-863-9838[/highlight] and lets talk!